Why A Blog can put money in your pocket.
Blogging is an important part of growing your online business - and a money maker!
What is a Blog?
"Blog" is an abbreviated version of "weblog,", a term used to
describe web sites that maintain an ongoing chronicle of information. A
blog features diary-type commentary and links to articles on other Web
sites, usually presented as a list of entries by date posted. Blogs
range from the personal to the political, and can focus on one narrow
subject or a whole range of subjects. Many blogs focus on a particular
topic, some are more eclectic, presenting links to all types of other
sites. And others are more like personal journals, presenting the
author's daily life and thoughts.
When it comes to building a profitable online business, this is why you should have a blog.
1. By posting frequently to your Blog, you trigger search engines
such as Google to scan and index your site. Search engines are always
looking for new content so they can provide the most up to date search
results for their users. By posting unique content that is dense with
they key words for your product or service, you increase your likelihood
of being ranked higher in search engines and thus prospective customers
finding your site. If your blog is a very narrow focus, posting
frequently on topics related to that topic helps your site grow in
popularity due to better indexing. Narrow focus blogs allow you to
better attract your target audience. This is also part of something
called niche marketing.
2. As your blog grows in popularity due to better page ranking in
search engines, your traffic will grow. Higher traffic means a larger
audience is exposed to your products, services and offers. A blog is a
marketing machine. For example, if your blog posts are for product
reviews, you can integrate order links within your reviews. Or you can
include Ads within your blog at the top, bottom or side columns. These
can be ads for your own products/services and/ or you can sign up for
program like Google's Ad Sense. This is called Monetizing your blog. You
authorize Google to place ads relevant to your content on your blog.
When those ads are clicked on you as the referrer, earn revenue. You can
also participate in YouTube's partner program and add YouTube videos to
your blog. When those videos are viewed revenue can also be earned.
3. Generating blog content is made easy for you by Worldprofit. We
provide you with articles you can post to your blog. You can find these
in your Member area, on left menu select MONEY MAKERS than click on
ARTICLE DIRECTORY. You can copy and paste those articles to your Blog as
long as you are a Silver or Platinum VIP Member. Do not stop there
though. Write your own blog copy, post product reviews, review your
local restaurants, record a video (or series of topic videos), comment
on a news story, offer tips, post your personal thoughts on sports,
issues or current events. If you are an expert on a particular topic or
industry, share your knowledge to entice new business. Include a
resource box at the conclusion of each blog post so you get credit for
the post and can draw reference to the business or services you offer.
Most blogs includes a Dashboard for control so you can allow commenting,
insert categories, key words, add links, images, videos, widgets,
calendars, monetize, integrate social media, add RSS feeds, etc.
Keys to Blog Content that increases speed of indexing, ranking and traffic.
-Post unique fresh content that is key-word rich (see below)
-Post on time sensitive issues, example breaking news, controversial issues, new product releases for faster
scanning
-Descriptive title that include at least one or two of your ideal key words
-Post daily if possible, or as often as you can
-Integrate Ad Sense on your Blog for an advantage with Google
-Add YouTube videos for an advantage with Google
-Reviews and Interviews seem to be a favourite of many search engines, they often get scanned very quickly.
-integrate links to Social Media so readers can easily tweet, share or post your blog posts
What does Key-Word Rich mean?
Key Word Rich means this. Determine the words that people would
logically use to search for what you offer. Then make sure you use use
those key words within your blog content and ideally in your title.
Don't overdue it, weave those words in naturally not with obvious
repetition. Not sure what the best key words are? Type in the keywords
at Google that you think are ideal, what comes up in the search results?
Is this where you want your site to appear? What words are your
competitors using? Review their listing and site to help determine this.
You can also set up an Ad Words account with Google, you don't have to
actually proceed with the paid advertising program they offer, but just
set the account up and see if you can generate some key word
intelligence within their program.
No comments:
Post a Comment